I want to arrange our campaign so that we have a "new arrivals" campaign. We will add an ad group for each new arrival, when a product is not longer a "new arrival" we will copy the data, delete the entry in new arrival, and transfer the ad group to a different campaign.
As a generic example, say we sell cameras. Say that we have a new canon camera come in... we post it in the new arrivals campaign and two months later delete it and put it in our normal "Canon" campaign. Are there problems with this? We want to do this because its easier to organize and will lend itself well to integration with our web site, but not sure if this would be shooting ourselves in the foot.
Are there other reasons to keep a history around besides just being able to look at it?
Im thinking something like this now...
1. Post "canon XYZ" in new arrival
2. 2 months later, pause ad group in new arrival and add to "Canon Campaign"
3. 6 months later, delete "Canon XYZ" from new arrival so that the campaign doesn't get clutered
Is doing something like this a bad idea?
Are there other reasons to keep a history around besides just being able to look at it?
There's more than one type of Quality Score. Your history helps determine the Quality Score for your account. (Might be individual Quality Scores for Campaigns and AdGroups too, for all I know) When, for example, you are starting a new campaign or new adgroup or new keywords, and Google doesn't have enough information on those yet, it will use these other quality score or scores to give you some benefit of the doubt (or lack of it) until it has more specific data to go on.
At least, that's the way I understand it.
There is more than one type of history; one is the one you see for your records but the more important one is the one which Google builds up to record how well your advert performs on various words and in various markets.
Deleting and reconstructing your campaign risks the loss of this, and any optimisations Google has managed to calculate will need to be recalculated from new data, possibly leading to both higher CPC and lower CTR.
rob, I use the adwords editor but never noticed copy functionality. The only copy I see just seems to do an export of an ad group to text. "Copy-Special" seems to disabled.
I've tried clicking around, but there doesn't seem to be a built in way to move an ad group to a different campaign... Am I missing something?
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EDIT!
Helps to use google :)
[google.com...]
Based on Rob's input, it sounds like I should be able to use the cut-n-paste method without taking a hit. This helps keep things organized. Thanks guys!
Unfortunately I can not find this article. If anyone finds it please post b/c it had a lot of useful information. I thought I had bookmarked it, but guess not.
The article was a list of myths or theories rebuked from google. It was on something like Search Engine Land, but I don't remember where.
