I called adwords and asked the optimization specialist if feedback (from conversion tracking) has any impact on quality scores. He said NO.… the things that matter are keyword/ad text/ad group/landing page relevance to the search query + history.
The answer that user feedback is not considered in a quality score calculation doesn’t sit well with me.(I actually think that multiple feedback from users is the only way you can accurately judge the quality of the site) If actual people love my site and constantly send good feedback to google + bookmark my site: I think my site should be rewarded with better ranking and lower min bids in a quality score world.
Have any of you observed any correlation between quality scores and feedback?
A website that gets lots of good reviews probably already gets lots of clicks.
Bad websites would have poor quality scores regardless of how people reviewed the site...I would doubt anyone would leave a good review on a bad site.
So, it's not the review that leads to poor quality. A poor website leads to poor reviews, poor quality scores.
Wouldn't that be very easy to abuse?
Not very easy if security/monitoring measures are in place.
But it is not really the question. The real question is about user feedback, what happens to it? Do people in google actually review/read the incoming feedback? What if feedback says you just installed spyware on my machine will the advertiser be slapped with $10 min bid or banned based on user feedback? Or another scenario the site buys 30,000 clicks a day and gets 30-60 feedbacks a month with 98% being thank you very much testimonial style. Will the site get better QS?
Old news: [seroundtable.com...] adwords trying to get some user feedback about the ads. I wonder what was the purpose of that test may be another way to estimate quality?
It would be very easily abused. I'd make up 100 different user IDs and post review after review after review, all of them 5-stars.
You hit the nerve here, you would do that of course, if you knew it would help your quality scores, but what I am suspecting is that google actually uses them and doesn’t tell you so you would not disrupt the flow of accurate statistics.
