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Any Idea How to Find High Traffic Sites to Exclude?

     
1:25 pm on Oct 18, 2007 (gmt 0)

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I'd like to find high traffic sites that carry adsense so that I can block themas part of my quest to bring page impressions to a manageable level. I have blocked the social network sites, some file sharing sites, some of the big MFA sites, and was hoping that people might like to share ideas on how to bring my impressions down. I have identifed 1000+ sites to exclude and I was hoping that people might like to shares site exclusion ideas / strategies.

I would also like to be able to filter by extension AWA. I keep getting .RU domains and visits from other countries extensions that I am not interested in having my ads on their web sites. I understand that the Russian site might be found in the US index but as a rule I would just like to exclude .RU sites. Perhaps this is something that the Adwords Team can do?

1:37 pm on Oct 18, 2007 (gmt 0)

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You can do two things.

1) Have a look in your raw logs. Some log analysis tools have the ability to filter on the Google Content network. If not, I think you can filter on googlesyndication.com. From there you can pick out the sites that you may wish to exclude.

2) You can have a look at the placement performance report in your AdWords account. I always export to Excel and sort according to sites with the most impressions and least clicks.

1:41 pm on Oct 18, 2007 (gmt 0)

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Thanks

I'm already doing that, and have automated it to some degree. What I am trying to do is find lists of sites that have high traffic and low CTRs so that I can hopefully not show up there in the first place. It's therefore not so much the ones that send me clicks but the ones that don't!

Any idea? I read on a forum that it could be a good idea to exclude the FacespaceTubes of this world, and wondered if anyone had any good ideas like that?

4:49 pm on Oct 18, 2007 (gmt 0)

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I would contact the big SEM's and ask them what sites they regularly block.
11:14 pm on Oct 18, 2007 (gmt 0)

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Perhaps this is something that the Adwords Team can do?

exmoorbeast, I've added your feedback to the Advertiser Feedback Report - which goes out later tonight

AWA

6:03 am on Oct 19, 2007 (gmt 0)

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Thanks AWA, that's very good of you. I think Clean Sweep for site exclusion might also help people. ;-)
9:45 pm on Oct 19, 2007 (gmt 0)

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Nakita - thank you very much, I re read your post and went and found a whole load of info on the placement performance report - what a real gem. Can't thank you enough. You gotta love WebmasterWorld......I'm lovin it!
1:47 pm on Oct 23, 2007 (gmt 0)

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> Nakita - thank you very much, I re read your post
> and went and found a whole load of info on the
> placement performance report - what a real gem.

No problem at all. I wish AdWords would give you the ability to sort according to multiple columns and this is why I export to Excel.

This report can also be useful for Site Targeted campaigns.

 

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