What is your normal clickthrough rate and how high have you got your clickthrough rate up to? I was wondering how high others can get theirs? Most of the time I have been lucky to get other ads up around a 1% rate. Your take?
In the search network, I don't have much below 10% on all client accounts, and some are much higher. Content Network of course is much lower than that - if I can get 2 to 5% there, I think it's doing pretty well. If I drop below 1% in Content, then I start looking for reasons why.
So be sure to devote equal (or more) attention to tracking ROI as well.
AWA
My highest clckthrough rate was 15.5% but it was one timer. my avrage is much lower something like 3-6%
David Brock
[edited by: jatar_k at 9:19 pm (utc) on Oct. 17, 2007]
[edit reason] no sigs thanks [/edit]
Also, while CTR is in fact an important measure of 'success', what probably matters most is the ROI (Return on Investment) that you're receiving from those clicks.So be sure to devote equal (or more) attention to tracking ROI as well.
Good point. With click fraudsters the click-through rate may be as high as 100% ;).
On any given search, there will probably be a few ads that really look like they were written for you and you'll be much more likely to click on those and buy something, the rest will be somewhat related but not even close to being dead on.
While broad match makes it possible to get more impressions, it takes your ads and displays them in even more of a contextual manner. If you are selling widgets and broad match determines that someone who searches for widgets also searches for suitcases and starts showing your ads when people search for suitcases (which you might not even sell), it probably isn't going to perform and its almost certainly not going to perform as well as an ad written to target suitcases.
Give people exactly what they are looking for on the landing page and write each ad as if it was designed to address exactly what you think the person was searching for.
It makes a world of difference and you can blow away other advertisers if you get the keyword, ad text and landing page perfectly in synch.
It's a neat trick I just learned as a publisher. Somebody got clicking like nobody's business and the CTR went through the roof; the next day advertisers started getting a 33% discount and still have that deep discount today.
Pretty cool, huh?
</sarcasm>
p/g
The phrase match stands at 51%, Broad match at 35% and Exact at 34%, the keywords that bring it below those numbers are the versions that have a space between the two words that form the brand (as many people still think it's 2 words rather than 1 made up one).
The other day one of my keywords had a CTR of 200%. One impression, two clicks. I can't really figure that one out.
patopato, the most common reason for this is that account statistics are not updated instantaneously, nor at the same rate. For example, clicks are updated roughly every hour, while impressions are updated every few hours.
For this reason it's an expected behavior for the number of clicks shown in the account stats to sometimes be higher than the number of impressions, until your reports are completely updated.
This will typically happen by the end of the day (i.e. 11:59pm in the time zone you have selected for your account). For the most accurate reports, it's best to view a given day's reports on the following day - when the servers have finished reporting the clicks and impressions.
AWA
I imagine people looking to buy something are focused on ads directly selling something. However, we offer free newsletters and rarely see high CTRs.
Clicks:1,330
Impressions: 3,044
CTR: 43.69%
Not bad eh? :)
It's quite easy when you know how....And, this kw has a very healthy roi to boot..And, a 10% conversion rate...woohoo!
I figured it had something to do with a lag in updating the system. I just thought it was interesting and wanted to comment.
Thanks, pp.
