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See How Bad the google adword's Performance

adword performance

         

buybuydirect

7:21 am on Oct 15, 2007 (gmt 0)

10+ Year Member



although, the Adsense and Adwords are totally different things here, but let me tell you our story.

recently, we applied a Adsense account, and after one week, just disabled by google with the reason " invalid clicks", and with $300 already there. but, we really don't know where to do with the invalid click, at that way, it is so easy to disable anybody's adsense account by sending couple of repeated clicks.

our website is already with Adwords for 2 years, we do other AD too, and pretty good. but we never trace the clicks from any AD source.

so, we decide to trace Google Adwords and all the clicks from AD sources. BECAUSE we just feel very unfair.

it is so easy to make a trace tool and doing great report.

after 2 days, we got the SUPPRISED results here, and I swear here, we don't modify the result here, you could just test it.

Every month, we paid from $1500 to $4500 to Adwords. we was confused before, the month we paid $4500 to AD did not make better sales.
But we never seriously doing trace web clicks. although, google has one.

Now, build our own one will totally be honest system, and will trace the visitor from Head to toe, even the Products Id and how they acted, of cause, they placed order.
of cause, we do have how much the link or AD cost records.

Finally, our result shows: almost ALL clicks from google is invalid, they just click our first page. Which is TOTALLy NOTHING THERE, that is a page to distinguish the wholesale or retail and put cookies.

After you have an idea with our first page, now visit one of our plain report, you will see all clicks from google are only visit one page, no any deep visits from google, that is a shame! so, now, we will try to leave away from google , we will monitor few days more.

And , another thing is if you use IP to Location website, many clicks is from google Inc (IL USA, CA USA), I of cause understand few clicks is ok , they might test it or aduit the ad, but the total clicks shows in my adwords accout is just almost same as mine, that means they count it already.

Thanks

[edited by: jatar_k at 11:47 am (utc) on Oct. 15, 2007]
[edit reason] removed specifics [/edit]

wrgvt

2:47 pm on Oct 15, 2007 (gmt 0)

10+ Year Member



Correct me if I am understanding this wrong, but it sounds like you're using AdWords to drive traffic to your main page which is just a doorway into your site. My experience with AdWords is that people clicking an ad expect to find information on the product they're interested in.

In other words, if someone is looking for information or to find the best price for Green Widget Pro Version 2.0, and they click your ad and come to your home page which has no information about Green Widget Pro Version 2.0, then they'll click the back button and look somewhere else. Don't expect them to navigate your site in hopes they find your page for Green Widget Pro Version 2.0, assuming one exists.

It's not Google's fault here, but you're using your AdWords program terribly inefficiently. These aren't fraudulent clicks, these are valid clicks where people didn't find what they were looking for.

buybuydirect

3:22 pm on Oct 15, 2007 (gmt 0)

10+ Year Member



Yes, I think 80% you are right, but I just mentioned we already with google 2 years, and difinitely directly goto products list. now we just switch to main page two days ago.

but really preciated your reply, hope you are right. I will just goto adwords, and make it direct link to products page, see what will happen over there. we will see the results soon. thanks