Have any body tested website optimizer

[bava_seo]

Hi,
I Woulid like to know how google new feature website optimizer is working. if any body have used this website optimizer tool then let me know how it is working whether you got a positive results or negative results, and how about ur experience about website optimizer

bava_ppc

[QualityNonsense]

GWO can be very powerful, but there's a steep learning curve and the documentation is heavy going. Worth persevering with, though. For example, my very first test with GWO increased conversion by 10% by experimenting with different calls to action on a button.

Conversion Rate Experts' 101 Free Tips [conversion-rate-experts.com] article is great for ideas for using GWO, too.

[bava_seo]

hi
so bottom line is y using website optimizer we can increase conversion rate right?

[QualityNonsense]

Exactly, using A/B and multivariate testing of on-page elements (eg, testing new calls-to-action etc).

[skibum]

It's not as powerful as some other tools ($$$) that have been on the market for a while but it works and it can be very surprising how little variations can make a big difference in the bottom line.

[QualityNonsense]

For a case study, I used GWO to test different calls to action for a search button on a site: 'Go' vs 'Search'. The 'Search' text correlated with a 10% higher conversion rate.