May you try to create another site-targeted campaign for these well-performing websites to maximize the effects? Or, if they serve the same thing?
And can I choose one specific page, rather than the whole domain, for site-targeted campaign?
Thanks for help!
My results have always been mixed in site-targeting sites that have done well on regular content network distribution. I'm not aware of anyone completely scaling out their conversions to the level they expect though.... It kind of depends on the traffic patterns of the site you're targeting as well I think.
I'm not sure how they would define the 'best' ad though, would it be on CTR of both ads, or the ad that would generate the most money for Google? (i.e. the higher priced of the two).
You can apparently enter specific pages where you want your ads to be shown, as long as that page resides only (max) 2 directories deep in the domain (e.g.: 'www.mydomain.com/mypage.html' would work, whereas 'www.mydomain.com/category/products/mypage.html' wouldn't.
Personally i'm approaching site targeting carefully, as it is difficult to assess the perfomance of various sites beforehand and it might end costing you much more than anticipated. I'd suggest to use content targeting to find good performing sites that you can then use in site targeting.
because, for one of my clients I have the same ads running both in site-targeted and content network campaigns. Each campaign has only one adgroup conatining both a text and an image ad.
What I found is that sometimes, both one of my image ads and one of my text ads get displayed on the same page at the same time.
How do you explain that?
