Dynamic Keyword Insertion finally explained by Google

recently added faq's in help center

[Rehan]

The AdWords Help Center now has a section for Keyword Insertion:
[adwords.google.com...]

And there are 7 sub-topics there right now:
* How do I use keyword insertion? (tutorial)
* What is keyword insertion?
* When and why should I use keyword insertion?
* How does keyword insertion work with broad-match keywords?
* Will using keyword insertion affect my keywords' Quality Scores?
* Why doesn't my keyword appear in my approved keyword insertion ad?
* Why was my keyword insertion ad disapproved?

It's about time! :-)

[jeffgroovy]

WOW, I'm going to start advertising today for new and used category 5 hurricanes! I'm going to make a killing!

[bsterz]

One word of warning to advertisers - keep your competitor brands out of these campaigns :)

[hugger38]

Haven't Google said for ages the more targeted you ad text the better the quality so why are they now encouraging dynamic KW. Surely this will just send people back to the old days of large adgroups generic type ads. What do you guys think?

[RhinoFish]

i think now G has the checking / scoring algorithms to handle people doing that, so have at it. dki isn't the panacea it once was. in fact, in the hands of the inexperienced, i've seen it wreck things in a large way.

[jeffgroovy]

i think now G has the checking / scoring algorithms to handle people doing that

It makes sense, a really really really pathetic CTR + high bounce rate + other factors = ad not relevant = no one wants to buy new or used category 5 hurricanes.

I think I'm going to at least try it out, and experiment with it (using tight budget constraints) and see what happens.

[netmeg]

It still *can* work; I have a campaign targeted towards my state, and I am using DKI for 930 city names within that state, and all my quality scores (except for two) are great and the minimum bids are five cents or lower, and they've been that way for nine months now. The ad (and the site) is pretty tightly focused to the state, and I assume Google must know the city names are relevant to the state.

[karamkshetra]

Yes. They already have this but never explained...

I never knew that we can use dynamic keyword insertion inside the ad-copy....

Thanks a lot for the info.