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campaign not working fine - help needed

campaign not working fine - help needed

11:43 am on Oct 4, 2007 (gmt 0)

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iam running seo campaign which has daily 1000 impressions with just 2 r 3 clicks/day , i have used all ways like
1) increased cpc
2) added nearly 150 negative keywords
3) written 2 adcopies which are better not that much worst
4) i have not selected content network, only google network is enabled.

still iam not getting good CTR why is it so? your views , tips, tricks, suggestions are most welcome and valuable to me.

3:00 pm on Oct 4, 2007 (gmt 0)

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Add all match types to your keywords. If you currently have them on the default which is broad, add exact match and phrase. This may only help a little though. Another thing you can do if you're not already is to use dynamic keyword insertion in your ad text. This allows the search term the consumer types in to automatically populate in the title of your ad text. Try and use as many of your top impression keywords in your ad text as possible. Good luck!
6:55 pm on Oct 4, 2007 (gmt 0)

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[...] still iam not getting good CTR why is it so? [...]

To bring it down to a very basic level, assuming a low CTR is your concern:

In my opinion a very low CTR means that for one reason or another, people searching on Google are not finding your ads relevant to what they searched for, and/or there is simply something about your ads which causes users to decide against buying from your business.

In the first case, a likely solution would be to use keywords which are very targeted to what you have to offer (as opposed to being remotely related, or worse, unrelated) - and then have these keywords bring up an ad that is about exactly same thing as the keyword. By doing this you create a situation in which, when a user searches for something, they see your ad about the exact same thing they just searched for.

In the second case, the issues could be many. Some of the more common issues might be:

* The ad is not about the same thing as what they just searched for (as outlined above)

* The ad does not catch the attention of users for some reason, and it is ignored

* The ad is badly written, and while it is not ignored, it does not reflect well on the business that created the ad and actually makes a negative impression

* The ad has grammatical errors or errors in the arrangement of the words, which do not reflect well on the professionalism of the business that created the ad

* The ad copy does not describe the product or service in a compelling way, or does not offer a reason why it should be purchased from your business in particular

* and so on...


6:24 am on Oct 5, 2007 (gmt 0)

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i have used both phrase and exact match except broad match bcoz to avoid more impressions and unnecessary clicks.
i have targeted more relavent keywords related to business but may be my adcopies are not that much good enough to attract visitors, i will try to improve my adcopy quality.