At the same time, I often bid several positions down so that I don’t get junk clicks from impulsive people who tend to click on the first position (these clickers often have much lower conversion rates). I’ve found that by bidding several positions down often gets site visitors that are more serious and more likely to convert to sales.
With a Google Check out button, this may change. Even if I’m down several positions, I can imagine that I may get more junk hits because of the visual effect of the button. Has anyone noticed this or done any testing to determine the difference between having a Checkout button or not? Thanks for any ideas.
Do you know if you can have some adwords ads with the check out button while also having some ads without it?
I’m not an expert, maybe AWA will chime in, but I have some ads that have the logo and some that do not. I believe that the checkout code must be on the landing page for the logo to show in the ad. Therefore if the checkout code is not on your "educational pages" then the logo should not show on your ads that link to those landing pages.
