Adwords Click, CTR% and Impr drop 70%.

What is the reason?!

[neogeo]

One of my ad at Google adwords, the average daily click was about 280 clicks per day and the CTR% was about 25%, very stable and average since 6 months ago. But last few days, the clicks was drop to about 80, yesterday more worst, only 19 clicks and about 7% CTR%. Unbelievable! I check there if any new competitors, but no, I still in average first place and actually there was only my ad with this keyword. Can somebody tell me if there have any others reason?

Thanks and have a good day to everybody!

[handsome rob]

Without knowing the keyword, which I wouldn't expect you to post publicly, it's a bit hard to say. Some possibilities...

-If it's a local keyword, the presence of the google onebox map will slash and burn your CTR.

-If the keyword is on broad match, check which actual searches are leading to the ad being displayed... you could be getting screwed by expanded broad match or DKI.

-If you've got the content network enabled, that's another story altogether.

[mike_ppc]

It depends very much if you are displayed on the right or above the organic search.
Also, it depends very much who are the first 2-3 results of the organic search. If they are very relevant, your CTR could decrease.