Split testing Adwords

[Jon12345]

How do you do it?

Jon

[mike schmitz]

huh?

[Jon12345]

Split testing is when you rotate your ads to find out which has the best clickthrough. You check the stats and keep the best performing ad.

[tebrino]

That is not possible

[ukgimp]

there is a mix up here.

Adwords in adsense?

Split testing is a simple idea and with channels in adsense you can split test that.

With adwords you will need different landing pages and a way of tracking which ad produced which sale or lack of sale.

[webmasterworld.com...]

[Jon12345]

I mean is it possible to have Google flip flop the ads and then you can look at the stats to see which got the highest clickthrough?

e.g. target keyword is the same but you change the title on each ad. Then after a week you check the stats to see which had the highest clickthrough.

I presume this is possible some how?

[edit_g]

See post number 2:

[webmasterworld.com...]

[Jon12345]

This is slightly different to what I am looking for. I am looking for clickthrough percentages and not conversions.

[fabfurs]

Not sure if this is what you want:
Create multiple ads in your ad-group and allow ADWORDS to automatically optimize ad serving (edit campaign settings, no 4 checkbox).

Check back often to see CTR % on the ads.

[Jon12345]

If adwords automatically optimizes, doesn't that mean they will only put your ad with the highest clickthroughs?

I want to split them 50:50 and then just look at the stats.

Can you do that?

[skibum]

At the campaign level in edit campaign settings, uncheck "Automatically optimize ad serving for my ads" and it will show each ad 50% or 25% or whatever of the time depending on how many ads you put in.

[Jon12345]

Right got that. Does the reporting then break down the results by each ad so I can see which version pulled the best?

[Robsp]

Yes it does. You can see CTR and click (and conversion) stats per ad.

[Jon12345]

That's excellent news. Just need to keep changing ads to boost clickthroughs and drive down cost.

How many people actually bother to do this?

[eWhisper]

How many people actually bother to do this?

A lot of people test ROI based on both ads and keywords. These are often the same group of people who base ROI/bottom line profits off of ad position and often have ads where they try to maintain a specific position as well as price range.

[Jon12345]

To test ROI, do you need special tracking tools or is Google's version good enough?