We're in the following situation: I work as a contractor for a client that runs a reasonably big adwords campaign here in NL. I started to dig into the reporting and found out that our adwords managament can certainly be improved. Negatives are missing: destination URL's are incorrect and average CTR is .34%.
So Im trying to get access to the account in order to start improving it.
However I found out that the Adwords account of my client is part of another account because my clients company split from another company - under whose account the Adwords campaign are still being managed.
Ideally we'd like to start a new account for my client. However we don't want to lose all history for the running ads as that will probably increase bid price etc.(although given the performance this might not be hurting that much). Our media agency told us that you cant migrate a campaigns history data - just the adgroups/campaigns etc.
I assume this is correct? Or is there a way to keep a campaigns historic performance.
Hope I explained myself clearly.
Thanks,
Thijs
PS I don't think I saw this answered before in the forum - if it was however, I apologize.
that said, new history comes up to speed much faster for me than people seem to indicate here, i wouldn't worry about it.
it's not something i'd do often and intentionally without any care, but if this happens every great once in a while, no biggie.
i believe they use log scales on the timing, meaning the very recent history is much more important than older history - because of this, changes respond fairly quickly.
you might try opening the new account and migrating over several days allowing some good history to begin building before you drop the hammer, that is, if you're overly concerned with the short term effects that switch will have for you.
