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Hypothetically speaking, if I had a daily campaign with $10 - and:
granny smith ($2 per click)
"granny smith" ($5 per click)
How would that end up spending my daily money? Is it down to previous clickthrough statistics, or does google choose to display the most number of clicks possible? Or does it base what to show based on conversions (using statistics where people have followed through to purchase Granny Smith apples).