Blinded by Google

[limoshawn]

Been going crazy for the last few weeks. Got a site that took a dive, revenue down 27%. Darn Google, what are they doing now I've been muttering to myself. Raising min bids across the board, ROI slipping, counting conversions, no clue, what has Google done, don't see any new competition, what’s wrong with Google?

Nothing’s wrong with Google, turns out that after 2 weeks of beating up my Google account, it's my Yahoo traffic that’s been down 22%.

[King_Fisher]

Thank God!...I thought it might of been something serious! :o) ...KF

[mike_ppc]

At least there's a good side: for you, Y. has a good share of the traffic (probably around 40%), therefore being able to influence a lot. If this is true, you should keep a closer eye on Yahoo accounts.
For us, Y. has a much smaller share (not in US, though).

[limoshawn]

for you, Y. has a good share of the traffic (probably around 40%)

For this site Y. represents about 18% of total PPC traffic however it converts almost 3 to 1 of G. traffic.

you should keep a closer eye on Yahoo accounts.

Very true! I guess my whole point was how easy it is to get fixated on Google and completely overlook what may really be going on.