Ad Impression and Keyword Searched

how they are related!

[YuviG]

Hi Friends,,,,

Again with a query :)
I want to know when someone search for particular keywords "abc" which of my Ad in particular Ad Group will be displayed. Mean does Ad Impression depends on keyword searched ( will it be - If someone search keyword "abc" then Ad containing "abc" in title or description will be displayed)

Please Guide me

Thanks you all great ppl.
Yuvi

[YuviG]

In Brief :

Google display Ad from particular Ad Group (5 ads) on basis on keyword searched or it picks randomly from from a ad group.

[netmeg]

Randomly. It will show them evenly until one starts to outperform the other, and then it will show the better performing one more often. You can set it to show them more evenly at the campaign setting. But as far as I know, it doesn't show them according to keyword.