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Should I follow google's "Suggestions?"

     
4:43 am on Sep 25, 2007 (gmt 0)

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I've noticed that when I log into my google adwords account, there are 'suggestions' made by google such as "run optimize campaign" or "increase my traffic by 17%" Is it a good idea to simply follow what google suggests and perform these necessary changes onto my adwords account? I've noticed that most if not all of the suggestions provided put more money into google's pocket because they will basically increase the bid price or daily spending limit. However, google's motto is "dont be evil" so should I follow these google 'suggestions' and proceed with the suggested changes?
-Steve
5:10 am on Sept 25, 2007 (gmt 0)

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From my point of view, you shouldn't automatically follow a suggestion from Google, but there is no harm in considering it. Use your knowledge of your own campaign performance and the goals of your advertising to decide if the idea is good.
5:35 am on Sept 25, 2007 (gmt 0)

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I never follow G suggestions blindly. There are conflicts within various G departments like adwords & adSense etc and each tries to maximize its performance. In the past G adWords has given me 'suggestions' for optimization which are in direct conflict with adSense and vice versa.
3:30 pm on Sept 25, 2007 (gmt 0)

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Google sends out those messages so you'll take advantage of their tools that will end up costing you a ton of money. Sure, they may increase your traffic, but honestly we could all increase our traffic if we had a million dollars to spend. Just be careful before making any major moves from a Google suggestion. Always do your homework first.
4:13 pm on Sept 25, 2007 (gmt 0)

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From my point of view, you shouldn't automatically follow a suggestion from Google, but there is no harm in considering it. [...]

I never follow G suggestions blindly. [...]

Agreed. Having been fooled or given questionable advice a time or two in the past, I have learned to never follow anyone's suggestions blindly - even when the advice comes from a trusted source. Including suggestions from my mother and sister! They absolutely have my best interests at heart, to be sure, but they don't know all the details of my life as well as I do.

So I'd advise taking suggestions for what they are: suggestions. It is up to each advertiser to make an informed decision.

[...] Sure, they may increase your traffic, but honestly we could all increase our traffic if we had a million dollars to spend. [...]

The thing that bothers me about this sentiment is that it seems to conceive of advertising as simply an expense rather than an as investment that one makes in order to see a positive return.

I strongly suggest that advertisers track their results to understand their return on investment, whether they use the tools in their AdWords account, or third party tools. In my view, once an advertiser knows with confidence that for every dollar spent on a keyword they are making more than a dollar in return, then increasing traffic = increasing profit.

AWA

4:28 pm on Sept 25, 2007 (gmt 0)

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once an advertiser knows with confidence that for every dollar spent on a keyword they are making more than a dollar in return, then increasing traffic = increasing profit

Oh how I wish that were true, however this is very rarely the case. I have used the "campaign optimizer" and will continue to play with it but up to now i have found that my ROI take a drastic hit when implementing the suggested changes. Just to be clear, It's not Google's fault, just the way it is.

11:45 pm on Sept 25, 2007 (gmt 0)

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Thanks guys for all the helpful info. Is there a good e-book or book available on optimizing your google adwords campaign that is up to date?
 

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