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Google Impression Share.

What does N/A Mean in Rank & Budget (Lost IS)

     
4:00 pm on Sep 24, 2007 (gmt 0)

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I currently have a campaign running that has a small budget. I want to increase the budget but would like to crunch some numbers and see what the most I can spend is while turning a positive ROI. I want to increase my impression share to 100% so i ran a report and it returned the following info:

Impression Share: Less Than 10%
Lost IS (Rank): N/A
Lost IS (Budget): N/A
Avg Position: 5.9

If the result is N/A for both Rank & Budget, how am I to accurately determine whether my issue is rank or budget and what type of budget to alot to the campaign? Please help. Thanks

9:38 pm on Sept 24, 2007 (gmt 0)

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WebmasterWorld Senior Member netmeg is a WebmasterWorld Top Contributor of All Time 10+ Year Member Top Contributors Of The Month

joined:Mar 30, 2005
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I've never seen that. I'd think from that that either the campaign hasn't been running long enough, or else it's a VERY high trafficked set of keywords, or a very low one.