Google Impression Share.

What does N/A Mean in Rank & Budget (Lost IS)

[narsticle]

I currently have a campaign running that has a small budget. I want to increase the budget but would like to crunch some numbers and see what the most I can spend is while turning a positive ROI. I want to increase my impression share to 100% so i ran a report and it returned the following info:

Impression Share: Less Than 10%
Lost IS (Rank): N/A
Lost IS (Budget): N/A
Avg Position: 5.9

If the result is N/A for both Rank & Budget, how am I to accurately determine whether my issue is rank or budget and what type of budget to alot to the campaign? Please help. Thanks

[netmeg]

I've never seen that. I'd think from that that either the campaign hasn't been running long enough, or else it's a VERY high trafficked set of keywords, or a very low one.