But now I am launching a new site with new, lower cost products. This will also mean advertising on lower cost, higher volume keywords. In essence, I am looking to pay $0.15 to $0.25 per click. Now, I know this might be a very basic, newbie-ish question, but please bear with me. I'm noticing:
1) Initially Google let's me bid in my desired range of $0.15.
2) But after about 24 hours, they bump my "minimum bid" to $0.50 or higher.
3) I understand that over the course of time, as long as my ads perform well, the "minimum bid" SHOULD drop... hopefully it will eventually come down to my desired range.
So, MY QUESTION IS: How long does it usually take to see the "minimum bid" drop? Will I have to be paying this higher price for days, weeks, months? Are there strategies I can employ to speed up the process?
Again, I apologize for my rookie question.
It's a new campaign.
I'm have about 50,000 <foreign language> keywords in a campaign running in a <strong European country where no pig is safe from their chefs>, 1/3 are inactive, the others are between 0.02 - 0.05.. My max bid is 0.06.. When I add keywords there generally isn't any lag time for them to settle down so I think it is related to the campaign having a long history and not that they are new keywords..
If you're targeting the same country, just put the ad groups in the same campaign.. that "might" help..
I would agree with the others here that there isn't any specific period of time that you will need to "wait it out." The reason your keywords were given a higher minimum bid is due to Quality Score concerns.
The quickest way to decrease the minimum bids will be to follow some of the basic Quality Score "fixes" such as: write ad text that has your keyword(s) in the headline, body text or both - and check to make sure that your landing page includes your keywords as well. Doing those 2 things will be the fastest route to cheaper clicks.
Hope that helps!
short of new competitors entering the arena, your cpc shouldn't increase like that.
