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Websites That May Merit A Low Quality Score

For the first time, AdWords Gets Specific (sorta)

3:11 pm on Sep 19, 2007 (gmt 0)

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WebmasterWorld Senior Member netmeg is a WebmasterWorld Top Contributor of All Time 10+ Year Member Top Contributors Of The Month

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From the Inside AdWords Blog, dated 09-18-2007:

Types of websites that will be penalized with low landing page quality scores:
  • Data collection sites that offer free gifts, subscription services etc., in order to collect private information
  • Arbitrage sites that are designed for the sole purpose of showing ads
  • Malware sites that knowingly or unknowingly install software on a visitor's computer

( ... )

The following types of websites are likely to merit low landing page quality scores and may be difficult to advertise affordably. In addition, it's important for advertisers of these types of websites to adhere to our landing page quality guidelines regarding unique content.

  • eBook sites that show frequent ads or install malware
  • 'Get rich quick' sites
  • Comparison shopping sites
  • Travel aggregators
  • Affiliates that don't comply with our affiliate guidelines

Entire blog entry here:
[adwords.blogspot.com ]

8:40 pm on Sept 27, 2007 (gmt 0)

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There is a gargantuan difference between truly helpful canned responses which quickly direct someone paying attention to actually useful resources that will assist them in solving their problem, and the AdWords staff I've encountered time after time who fail to read, comprehend and specifically respond to a painstakingly crafted query sent regretfully (in anticipation of the poor support and coming wasted time), after failing to find answers in carefully RFDs.

Sure support appears to some firms as an expense that is a pain to administer. But guess what? If you are charging for a service in 2007 (or selling a product) in the developed world you better darn well provide it and do it well.

If you can't, pull it from the marketplace.

My hosting supplier deals with experienced administrators and newly minted entrepreneurs. I've this same issue with them but not nearly to this extent. Damon, this mirrors your comment and I'm sympathetic.

The trick is to train all of your support staff to distinguish detailed and thoughtful questions from nonsense that's already explained there in the docs or TOS and act accordingly. My experience and the public record reflects the fact that in this respect AdWords fails miserably. Time after time after time.

10:51 pm on Sept 27, 2007 (gmt 0)

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I know a couple of (senior) Google people quite well, and "zombie" and "arrogant" are so far from applicable that they are slander. Really.

To clarify...I was referring to their attitude/responses regarding google, search, and their customers and not them as human beings.

The point is, ALL of the dozens of google employees that I've met are true-believers, have completely swallowed the corporate kool-aid, and think google is perfect and can do no wrong. They tend to live in a bubble as far as how things are in the real world. (I suppose there's nothing wrong with trying to change the world to fit into your ideals. Maybe that's just human nature.)

In my experience they tend to regard suggestions for improvement as quaint and just humor you by listening because the great google knows all and is infallible.

If you don't agree with my assessment of their customer service attitude how about this...

If you've ever looked at their job postings you'll see that most specify they only want applicants who have graduated at the top of their class and from the top universities. Of course they want smart people. That makes sense. However, putting that in a job posting does seem to me to be arrogant, elitist, and classist (if that's a word). Why not just say "we don't want to hire you unless you come from a certain socio-economic class who can afford Harvard or Stanford? If you don't call that arrogant and elitist I'd don't know what to say.

Again, not that google employees are baby-eating monsters or anything. Like I said before, every one I've met has been very nice. (Some to the point where it's a bit freaky--like when someone's trying to convert you to their religion.) Of course you should like where you work.

Google's not unique in having happy employees. I've just never seen it to this rabid extent. Of course not every company gives employees 3 free meals a day, has doctors and dentists on campus, has video games and pool tables to play on, gives you money to adopt a child, free shuttle to and from work, on-site oil change, car wash, gym, massage, and hair stylists. I can see how that would make a happy employee! (My theory is that they give all this so you never have to leave work. Maybe this is why they're so myopic? ;)

I fully admit that google has done amazing things and has done this with brilliant people. I do think it's important to look at the positive and negative about them though. That's all I'm saying. :)

11:13 pm on Sept 27, 2007 (gmt 0)

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Just caught this on another thread:

The poster can't figure out why his QS is so low and keeps getting canned responses from G. Here's one of his posts:

I keep getting formail responses, copy and pastes of their FAQ's, and when someone with a brain finally looked at my page to try and find the problem, his suggestion was maybe Adwords isn't for you. Not really the response I was hoping for from them :(

Maybe it's as someone posted earlier--the dumb customer--who knows.

I've been using adwords since a couple months after it started and know it pretty well. On the rare occasions when I've thought there was really a customer service issue, I still get cut and pastes of the FAQ's and canned answers that completely ignore my questions. Just a reality check...

12:38 am on Sept 28, 2007 (gmt 0)

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Much of the attitude and culture in the AdWords unit brewed during the heady days of private ownership. It is an attitude I've found extremely unpleasant to put it diplomatically.

...and the brat's only nine. God help us all when it hits it's teens.

7:58 pm on Oct 2, 2007 (gmt 0)

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Google has a list where you're website is manually put on. (Heared it from Google employee). If that fails and your do nothing wrong try to get of that list or buy a new domain for adwords purposes. Quality score will never (!) improve for the old domain if you're on that list
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