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Google Introduces Gadget Ads For Interactivity & Flexibility

     
8:36 am on Sep 19, 2007 (gmt 0)

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Google said on Tuesday it is testing a new interactive service that lets advertisers measure users' responses in advanced ways using video or images on Google's vast base of affiliated Web sites.

The top provider of Web searching has been testing Google Gadget Ads, as the new service is known, as a way to deliver eye-catching ads that have the dynamism of television but also the Web interactivity that lets users choose what they see.

Google Gadget Ads For Interactivity & Flexibility [uk.reuters.com]

9:28 am on Sept 19, 2007 (gmt 0)

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This should be a game changer for web advertising and will increase the value of generic domains. Let's hope Madison Ave embrace the scope of this new media opportunity.
11:29 am on Sept 19, 2007 (gmt 0)

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All they did was expand a beta to a larger beta. This was announced already and will be announced another four times before it is out of beta.

But now anyone can apply for the beta.

2:17 pm on Sept 19, 2007 (gmt 0)

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Oh, it's a game-changer, alright.

One more reason to block ads. Watch as the percentage of users who block ads increases dramatically.

I am focusing on sites that derive income in other ways.