Content or searchbased. Separate them?

Do I have to make different ad groups for content or search?

[Marcovl]

Hi there,

I'm setting up a campaign and I wonder if it's a good idea to make a different campaign for contentsites (adsense) and for search?

What would you do?

Thanks,
Marco

[mike_ppc]

Yes, it is working better most of the times to have separate campaigns, especially if you have a small number of campaigns.

[Marcovl]

Thank you mike, so I make a new campaign, not an adgroup?

Is it a good idea to use the same adgroups in both campaigns?

Thanks,
Marco

[mike_ppc]

You have to create a new campaign - since only at this level you are able to select "Content only".
You can use the same adgroups - but is essential that they have a "theme". Content is not so transparent like Search regarding how your ads are displayed.

[Zuckerman]

I'd also suggest limiting the number of keywords in your content adgroups to 7-10 keywords, rather than just duplicating your search terms