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[edited by: trillianjedi at 1:32 pm (utc) on Sep. 19, 2007]
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In our affiliate program I can void comissions on these. So I saw the "Chat now with an AdWords Specialist" link and figured I'd give it a try. That is where the disapointment began.
To initate the chat the form asked me for my name, email, login email if different and then my question . I entered all the information including the fraud question on the PPA, and a "specialist" came on, just to proceed and ask if I had a question on the PPA and my account ID #. Why does their system ask for it if they do not read it?
She then told me that I can "contact (their) clicks quality team directly and make them aware of the situation. They would be able to conduct an investigation into it, and credit you back if the conversion was found to be invalid" by going to [adwords.google.com...]
Point is, you need to be careful on the pay-per-action.
I think it works like crap, IMO. It has potential, but the problem is that I have no idea where my ads are being displayed. So, I'm kind of relying on who ever is running the website to match my ads to their content.
Since I have no idea where my ads are being displayed, I am blind as far as coming up with effective ad copy.
I don't see how google expects us to be successful with this without even letting us see where the heck our ads are being displayed.
This is really an affiliate model and successful affiliates sell stuff, they don't just put up banners or text ads, which is what this probably amounts to. Haven't used it but I assume it is basically AdSense but with a CPA compensation model.
CJ's failed LMI initiative last year that was designed to operate more like AdSense where advertisers could have more or total control over the copy in their links. It was resounding rejected by affiliates because affiliates need to control messaging in order to sell stuff.
Advertisers can probably get some free impressions and clicks until publishers realize that they are getting paid little or nothing for the ad inventory that these ads are taking up.
If an advertiser wants to pay on PPC or CMP basis, that should buy total control over the messaging because the publisher or affiliate gets paid for their ad inventory.
If the risk is to be transferred to the publisher or affiliate on a CPA or rev share basis, then the publisher or affiliate needs to control the message and the context in which it is placed so they can sell stuff.
Nice thing was, when we noticed it and reported it to Google, they took care of it. I would never suggest using PPA for newsletter sign ups or sales leads. We only use it for ecom conversions.