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AdWords- time to revise your point of view!

paid SE listings are also query relevant as organic listings!

         

akank

7:09 pm on Sep 18, 2007 (gmt 0)

10+ Year Member



As per global online search engine users behavioural study... maximum of the search engine users go for organic listings results more than that of paid listing results. Organic results gain more faith as per users' tendency... less people go for sponsored links!

While paid listings too brings the most relevant results... as the Goolgle knows it's responsibilities & list out paid listings on its result pages that are highly relevant as per searcher's query!

Google adwords takes many relevancy factors while locating paid listings like organic listings!The only difference that can be deserve considering is this that paid listings requires quick spending in the form of true dollars while organic listings requires time & efforts contribution(equals to or higher money worth)!

As if your are a newbie & wants to get quick results for your efforts & time investment you can go for Adwords!

&

If you are an expert enjoys top SERPs organic listing you can target any of your specific traffic segment that you feel to be make aware more of your products or services or where you may be lacking... or either that part of your target traffic includes more competitors....or this segment includes those webvisitors who are interested in your product(potential buyers) but are not aware of!

etc

please give your valuable opinions..........highly appreciated.....thanks[:)]

mike_ppc

8:22 am on Sep 19, 2007 (gmt 0)

10+ Year Member



my 2 cents: sponsored lisings have better CVR than organic ones. One reason could be that organic listings get a lot of clicks for information purposes, and not so much for commercial (buying).

akank

10:39 am on Sep 19, 2007 (gmt 0)

10+ Year Member



That'z nice mike_ppc....10xz for your kind contribution[:)]

akank

12:03 pm on Sep 29, 2007 (gmt 0)

10+ Year Member



pay per click advertising on the internet has literally exploded. In the past, search engine optimization was considered to be the main component of search engine marketing. However, in today’s online world, PPC has become just as important and valuable as organic search engine traffic. Even in situations where your web site is ranking well organically for your desired keyword, a strong pay per click advertising campaign can help with things such as brand recognition and trust building among potential visitors.

- In Internet marketing world, a pay per click needs to be monitored on a daily basis
- pay per click advertising campaign requires a lot of work and a lot of monitoring

mike_ppc

9:03 am on Oct 1, 2007 (gmt 0)

10+ Year Member



Sounds correct, but also sounds like copy-paste from an article/help.
The main difference is that paid listings can be customized in detail (for a keyword - display a desired text, with a desired display url and a special landing page), while for organic listings ... it's what G is indexing.

Habtom

9:33 am on Oct 1, 2007 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



but also sounds like copy-paste from an article/help.

akank, it sounds you haven't been to the content and copyright forums yet. When you copy a whole paragraph, you need to quote :)

RandomDot

9:48 am on Oct 1, 2007 (gmt 0)

10+ Year Member



People i've talked with - doesn't even know that google has adwords (app 80% anyways) - when I explain it to them they're like "But I click those all the time?!" And well, these people usually have a decent education - a few academics even. Always surprises me what people actually do - but I should probably also be a member of IAA (Internet Addicts Anonymous) ...

Sounds more like another SEO pep talk what you've posted... than the real world - compare the prices of potential customers through adwords with a SEO service which requires that long-time effort - again .. big businesses might want to do both and hire their inside-seo'er - but other people ... njaerh, don't think so - set up an account on the different advertising networks including adwords - and you're rolling if it's something there is a demand for -

Couldn't help it - had to do edit this: And to comment on the quality of the text, grammar, structure and so on - if you called it something fancy and made a frame around it - you could probably get it sold in an art gallery -

[edited by: RandomDot at 9:53 am (utc) on Oct. 1, 2007]

koncept

4:02 am on Oct 3, 2007 (gmt 0)

10+ Year Member



I only wish I could use SEO rather than adwords. Fact is, my niche is so competitive that I have entirely given up on receiving organic traffic. It has proven to be a total waste of my time and so PPC is the only choice I have.

akank

6:03 am on Oct 4, 2007 (gmt 0)

10+ Year Member



well About COMPETITION..............

its all over... there in PPC ad Campaigns & in organic listings too!

The element basically u r considering if i m not wrong thn is that Worthless spending--in Highly Competitive Bid-War traps.

well about that concept we can opt an effective BID-Management Strategy to avoid......wastage of our valuable Time, Efforts & Dollar$!

Or we can hire few experts also!

akank

6:14 am on Oct 4, 2007 (gmt 0)

10+ Year Member



Moreover higher the competition..........more chances r thr- that Google Keeps u up of other results if u serve exactly the same wht searchers are quering about?
Google got selective oppurtunity to locate most relevant among more competitors... it also work on gaining faith of ppc ads among search engine users somehow!

potentialgeek

9:54 pm on Oct 9, 2007 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



I see some ads appearing directly above a top SERP for businesses, e.g., for a search of the business name.

Ad: Widgets.com
SERP: Widgets.com

What's the point of that!? Gotta cover your bases, right, lol.

p/g