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content network - ads

6:36 pm on Sep 17, 2007 (gmt 0)

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On the conetnt network - Does the text of the ad infulences on the sites that the ad will be shown on or just the keywords?

If I have for example 2 ads on the same adgroup - is it possible that one ad will run on particular sites and the other one on others? Can it increase the total traffic?

6:54 pm on Sept 17, 2007 (gmt 0)

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Hi, you're keywords are what gets your ads displayed on the content network, not your ad text specifically. However, you'll still want to do some ad text testing with multiple ads. You'll have a list of sites that your ads can display on. If you have multiple ads, then yes, different ads can be displayed on different sites within your ad group.