I have built a few different AdWords campaigns for different companies with great results, I know the match types, negative keywords, how to find keywords with the Google suggestion tool and Overture, etc.
The problem is : my campaigns only have 100 - 200 keywords (most of them with broad matching), and I know that I should have thousands of them and bid on exact match.
How do you build your lists and segment your campaigns?
And how do you adjust your bids? (I measure conversions and track everything with Google Analytics, I guess this info is valuable...)
My actual project is an industrial company in a very competitive market on AdWords, so the broad keywords are expensive (2 - 3$ range), would you have a detailed procedure on how I should build my list of tousands of keywords and how to bid on them?
Or any good book I should buy?
Thanks for your help!
Mathieu
...and I know that I should have thousands of them...
Actually, I disagree with this premise. As a general principle I would never work towards a goal of having x thousand keywords. Instead, I'd work towards a goal of having a smallish number of really excellent and carefully targeted keywords placed in targeted ad groups about exactly the same thing.
Just my $0.02, but I think 20 very targeted keywords that provide you a good ROI are worth far more than 2000 keywords that don't. In other words, it is not the number of keywords which matters. It's the quality of the keywords.
Welcome to WebmasterWorld, by the way, mathieub!
AWA
