Landing pages and google weight

[Hanuman07]

I got loads of good help from this forum and keep shooting questions.

Sitting with multiple campaigns, multiple adgroups, and plenty of keywords. And its growing!

Almost out of control.

Presume I will have 150 landingpages when Im almost ready.

Now Im wondering about landingpages and how google look at them when you are doing PPC advertising.

Everyone say ad keywords should be on target page. It make sense ad should be about the keywords prospects find you trough.

But, what if they are not there, but the landing page still convert well? I bet Google can track conversion ratios and I bet that is what is important for them, that we convert.

Any one with a qualified guess on how Google ad weight on different parameters regarding this?

I am looking at the possible not using so many landingpages but spend time on making the actually work.

[AussieWebmaster]

according to published statements Google is not factoring conversion into the QS... I would work on adding the keywords into title tags, descriptions and somewhere on the page if possible

[AdWordsAdvisor]

[...] Presume I will have 150 landingpages when Im almost ready. [...]

At the bottom line, the principle to work towards is to provide a truly excellent experience to the users who land on your pages as the result of having clicked on your ad about a particular product or service.

Some general guidelines are available in the AdWords Help Center, here:

* Landing Page and Site Quality Guidelines:
[adwords.google.com...]

AWA