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Why can we not see every search query, seeing how we are paying for it?
I can understand if it was a 5.00 a month deal, but I am talking about tens of thousands of dollars each month. When your talkinhg a dime like that, we are then looking at hundreds of thousands of dollars a year that we can not see the data we are paying for? Thats not fair at all. Not to mention that there might be thosaunds of dollars worth of negative keywords that could save us money.
Sorry to rant, but a few dollars here and there I can understand, but when your talking hundreds of thousands annually, it should be a crime not to allow people to see what they are paying for.
Google does not take our word or have a level of trust with a lot of their actions towards things and I can understand that, but that should not mean that a person should not be able to access data that is costing 200k+ a year. I doubt this is happening, bvut for all I know, there could be a lot of bogus clicks, fake data, or anything else that seems shady. Or what about removing those keywords so we might not have to pay for it?
Just as Google can not take our word for it on everything, we should not be forced to take theirs especially when we are talking about a lot of money.
If anyone has an objection to me adding this link so we can see it is not really a bug, but more part of AdWords please feel free to remove the following link.
The whole "point" of the query report is to see what keyword queries are triggering our ads...so that we can go in and find negative keywords to add.
What I want to see is a query report that shows the KEYWORD that got the click, not the ad.
Problem is, we would see EXACTLY what broad match is doing, and I would bet anything that we would not like what we see. Just seeing the queries that are triggering ANYTHING in a particular adgroup is infuriating enough. Broad match works like crap, IMO, and anyone that takes the time to really see how far broad match is going in order to get clicks will probably get angry too.
The search query will provide this to you. Choose Ad Group when you create the report. Just remember that the other unique queries will not show you that data. I really do not want to say its about money as I know they say its about poor search volume or privacy.
My answer to one thing is poor search volume should not make a bit of difference especially when I see costs for 1 click keywords.... If i can see that, I should be able to see the rest. Not to mention that if poor search volume = 200k a year in advertiser spending, then Google should not have a problem not charging us 200k a year for it?
My point is that Google really should be showing this data, I would think it would be in their best interests. If I am one person that identified 200k in keyword data I have no access to each year, think about all advertisers that do not have access keyword data each year, now your talking about ten of millions to hundreds of millions of dollars.
So, someone searches google for "red widgets." Let's also say that i am not bidding on "red widgets."
I can see that search, and the ad that was triggered. What I want to know is did the search "red widgets" trigger my keyword "blue widgets," "southern widgets" or "stupid widgets?" I want to know this information so that I can figure out what to put on phrase match, exact match etc.