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'other unique queries'



6:28 pm on Sep 11, 2007 (gmt 0)

10+ Year Member

I would like to know why I can not see 'other unique queries' in a search report. I read the reason for this, but lets be realistic here, I am paying for something and not able to find out what they are searching for, seems a little wacky to me in the way of spending money for it.

Why can we not see every search query, seeing how we are paying for it?

I can understand if it was a 5.00 a month deal, but I am talking about tens of thousands of dollars each month. When your talkinhg a dime like that, we are then looking at hundreds of thousands of dollars a year that we can not see the data we are paying for? Thats not fair at all. Not to mention that there might be thosaunds of dollars worth of negative keywords that could save us money.

Sorry to rant, but a few dollars here and there I can understand, but when your talking hundreds of thousands annually, it should be a crime not to allow people to see what they are paying for.


11:01 am on Sep 12, 2007 (gmt 0)

10+ Year Member

Let's hope it's just a "bug" that will be solved. I understand your anger, but it is a step ahead - when this feature wasn't available what could you do?
Let's face that is a step that G. is making to be more transparent.
On the other hand, if I am correct - this thing is happening only for broadmatch (that is really very dangerous).


3:26 pm on Sep 12, 2007 (gmt 0)

10+ Year Member

I agree, but thinking from the mindset of discovering that on an annual basis, there is hundreds of thousands of dollar spent and not being able to see those keywords is not a wise thing. Thats a lot of money and while I know that there are most likely legit reasons to not show it, there are just as many reasons to show it.

Google does not take our word or have a level of trust with a lot of their actions towards things and I can understand that, but that should not mean that a person should not be able to access data that is costing 200k+ a year. I doubt this is happening, bvut for all I know, there could be a lot of bogus clicks, fake data, or anything else that seems shady. Or what about removing those keywords so we might not have to pay for it?

Just as Google can not take our word for it on everything, we should not be forced to take theirs especially when we are talking about a lot of money.

If anyone has an objection to me adding this link so we can see it is not really a bug, but more part of AdWords please feel free to remove the following link.



7:23 pm on Sep 12, 2007 (gmt 0)

5+ Year Member

I've thought a lot about this, and the only reason that I can think of is that it would be less money for google.

The whole "point" of the query report is to see what keyword queries are triggering our ads...so that we can go in and find negative keywords to add.

What I want to see is a query report that shows the KEYWORD that got the click, not the ad.

Problem is, we would see EXACTLY what broad match is doing, and I would bet anything that we would not like what we see. Just seeing the queries that are triggering ANYTHING in a particular adgroup is infuriating enough. Broad match works like crap, IMO, and anyone that takes the time to really see how far broad match is going in order to get clicks will probably get angry too.


7:52 pm on Sep 12, 2007 (gmt 0)

10+ Year Member

"What I want to see is a query report that shows the KEYWORD that got the click, not the ad. "

The search query will provide this to you. Choose Ad Group when you create the report. Just remember that the other unique queries will not show you that data. I really do not want to say its about money as I know they say its about poor search volume or privacy.

My answer to one thing is poor search volume should not make a bit of difference especially when I see costs for 1 click keywords.... If i can see that, I should be able to see the rest. Not to mention that if poor search volume = 200k a year in advertiser spending, then Google should not have a problem not charging us 200k a year for it?

My point is that Google really should be showing this data, I would think it would be in their best interests. If I am one person that identified 200k in keyword data I have no access to each year, think about all advertisers that do not have access keyword data each year, now your talking about ten of millions to hundreds of millions of dollars.


10:04 pm on Sep 12, 2007 (gmt 0)

5+ Year Member

No, it does not show the keyword in my account that received the click. It shows the keywords the searcher used, which is not necessarily the keyword in my account. I would say 50% of clicks in some adgroups are from queries that I am not bidding on (not even close).

So, someone searches google for "red widgets." Let's also say that i am not bidding on "red widgets."

I can see that search, and the ad that was triggered. What I want to know is did the search "red widgets" trigger my keyword "blue widgets," "southern widgets" or "stupid widgets?" I want to know this information so that I can figure out what to put on phrase match, exact match etc.


11:21 pm on Sep 12, 2007 (gmt 0)

5+ Year Member

How many of Googles vendors do you suppose invoice them as follows:

Qty Item Cost Each Total Cost

8 Desks $300 $2400
2 Lamps $40 $80
5 Staplers $10 $50
13 Other Similar Office Items $70 $910

Google is full of crap.


11:23 pm on Sep 12, 2007 (gmt 0)

5+ Year Member

Okay somebody please sticky me on how to use the tabs, underlines, & other format functions.

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