Can we use keywords from google analytics for those we are getting visits? is it good for ppc or not?
plz suggest me!
I am confused in selecting keywords for my google adwords campaign.
This is a pretty big topic, YuviG - but here are some brief thoughts:
In the overview I'd say that you keywords would naturally 'fall out' of what ever product or service you wish to advertise.
* Assuming you that you have a particular product or service that you wish to advertise (and I hope this is a safe assumption) then use your knowledge of that product or service, along with your knowledge of your potential customers to decide how they would search for what you have to offer. These would be your keywords.
* Also, look at your landing pages for your ads. These too should be full of potential keywords, since those pages should naturally be about whatever product or service you offer.
* You may want to 'Mine for keywords' in the natural search results. Search on an important keyword, and then see if any excellent variations jump out at you as you quickly look through the first 50 or 100 search results.
* Also look for 'negative keywords' as you mine the search results. Negative keywords are very important to the success of your campaigns (in my opinion) if you are using broad or phrase match -as they prevent your ad from being seen by users who are looking for something that you don't offer.
* Use the keyword tools within your AdWords account.
Lastly, here are a couple of links to content from the AdWords Help Center and AdWords Learning Center:
Tips for Success:
[adwords.google.com...]
On the page below, you'll find links to 22 topics related to improving ad performance, from both the AdWords Help Center and the AdWords Learning Center - including six on the subject of creating a keyword list:
Improving Ad Performance:
[adwords.google.com...]
AWA
Can we use keywords from google analytics for those we are getting visits?
Just to answer that specific question - yes, your traffic logs, in this case, Google Analytics, are likely to be a very good source of potential keywords.
Use those along with AWA's pointers and you'll be flying high in no time.
Syzygy
[edited by: Syzygy at 5:05 pm (utc) on Sep. 11, 2007]
what can be the possible reasons if I am getting good impressions and good number of clicks too but NO SALE?
Thanks Again
Yuvi
what can be the possible reasons if I am getting good impressions and good number of clicks too but NO SALE?
To kind of build on a theme here:
* If you are getting lots of impressions, it typically means you have chose frequently searched keywords.
* If you are getting lots of impression and lots of clicks, it typically means that users are searching on your keywords and finding your ads which appeared for those searches to be relevant to what they were searching for.
* If you are getting lots of impressions and lots of clicks, but no sales, it typically means that users are searching on your keywords, and finding your ads which appeared for those searches to be relevant to what they were searching for - but they're not happy in some way with what they find once on your site.
This 'unhappiness' could stem from a virtually unlimited number of things - with some of the more common points of discontent being:
* They clicked on your and landed on a page where what they were looking for (and what your ad said you had) is nowhere to be found.
* They clicked on your ad and your page was very slow to load.
* They clicked on your ad and found that your site was not available.
* They clicked on your ad and the had to sit through an animated introduction that they had no patience for.
* Once on your site they were subjected to music they did not expect or want.
* They did not like your prices.
* The didn't like your shipping rates or policies - or they could not find these things without actually starting the buying process.
* Your site did not strike them as professional somehow, perhaps in it's layout, design, language, etc.
* Your site did not give them confidence that they would be safe giving you their credit card information and home address.
* Your site collected personal information before allowing them to continue.
* And on, and on, and on.
I hope that helps. The basics principle, as bolded above, is really the key thing to understand and act upon.
One thing I often advise advertisers to do is think like a consumer. What do you hate when you click on ads and shop online, or otherwise find yourself on a website? Well, be sure not to do these things to your customers. ;)
AWA
But like on landing page we are having only list of products with no description about products there is just a link to product that leads to page with product name & price plus Add to cart button.
Lack of description about product (cartridges) can be reason for no sale?
Thanks again for ur guide.
But like on landing page we are having only list of products with no description about products there is just a link to product that leads to page with product name & price plus Add to cart button.Lack of description about product (cartridges) can be reason for no sale?
It really depends on the particular situation, what the product is (whether consumer or industrial for example) and how much information (whether visual or text) your customers typically need to make a purchasing decision for your product.
Please keep in mind that this is just one person's opinion based on very little actual information - but I would say that, yes, this could absolutely be a reason for no sales.
It might be a good idea to have a trusted friend or colleague search on one of your keywords, click on your ad, and go to your actual landing pages and get their reaction. If they needed what you have, would they buy from you based on what you show them?
AWA
I am asking about descriptions bcz i experienced situation where we were unable to generate sales but after giving good description of products and their features we got really good response.
In case cartridges we can just elaborate their features and marketing offers (free shipping, discounts)
I always prefer sequence
Category (with description) > Brand (with attractive logo and description) + some of best products for that brands + link to full list of products >> Products full description + Offers + Discounts + call for action (in starting, below product image, at end )
What you think about this sequence?
Thanks
Yuvi
