Campaigns strategy, what do you think?

[Hanuman07]

Is it a easier way of doing this?

We market our products in 65% of the worlds regions (divided in 7 regions). We have about 15 productgroups we market heavily. All groups are not marketed in all regions. We plan to spend 400k annualy.

I noticed my cpc differs from region to region. We have spend a lot on low cost per click but I am afraid we are not at all present in our main markets (US, and western Europe). For now its all in english but more languages are coming.

Should I create one campaign for each region and more or less duplicate all adgroups (about 100) or is it a better way of doing it?

Unfortunately I dont get much input from our PPC partner.

[poster_boy]

As the ad group limit per campaign varies, but is approx. 100, you'd already have to consider multiple campaigns per market within the same account.

How many keywords do you operate per market? If the number of keywords justifies - you may consider separate accounts per market, connected via MCC.

Either way - you'll want to engineer a structure that provides considerable growth flexibility...

[ewsjustin]

Off hand I would recommend the obvious of separating by market area (something you do in one country isn't necessarily going to work somewhere else) I would also group based on price range so that you can effectively gauge your ROAS on a rang of products and adjust your bids based on that.

[Hanuman07]

Yes, I can see this becoming very complex :)

Especially when regions grow into countries. From your reply I pressume its the correct setup to do it with regional campaigns. As you suggest perhaps some regions could be divided into a sheap and an expensive one. Thinking about Americas (US, Canada, Mexcico and rest of south america).

I am lucky I do not have to do this myself.

Unfortunately the vendor we work with ad very little thinking to this problem. Most of our funds are going down the content network drain without trace.