"IN" keyword in Exact or Phrase Match?

[shauvik_bit]

i was wondering whether Google considers the "IN" keyword as additional keywords or ignores the one in Google Campaigns.

For eg:

Are these two same, when I advertise in Google? Or do i need to advertise using both these keywords to get the leads or doing without the "IN would do?

Phrase Match

"Book Hotel in Delhi" & "Book Hotel Delhi"?

Same question with Exact Match as well.......

[Book Hotel in Delhi] & [Book Hotel Delhi]?

Any light on this will be much appreciated.

[netmeg]

If you're using phrase match and/or exact match, then leave the "in" in.