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"Target specific keyword-phrases"... instead of using general keywords.
"Don't mix up your main keyword phrases or thr symantic forms in your negative keywords list."
- can we target our negative keywords with phrase or exact match condition like "dog food" or [dog food]
- how long can be the negative keywords list? any limit"
- what if different industries people searches for the same keyword--it brings lots of competion edge at your side...negative keywords selection is merely a small effort thn!
plz giv ur kind opinions........10x in advance experts[:)]
I believe that you can have negative exact match terms eg -[dog food] which basically means the ad wont show for searches on the term "dog food" on its own but could still appear for searches on other variants of the search term eg could still appear for "dog food company".