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$10 a click for all ads?!

         

athanasiusrc

2:36 pm on Sep 4, 2007 (gmt 0)

10+ Year Member



I tried to set up ads for our new site and with two exceptions (a $1 and a $5 bid) Google is demanding $10 a click for every ad I try to create.

I tried to create an ad for "clergy shirt" for this page (example.com) and Google's help desk person said the landing page isn't "quality" and to read the landing page quality guidelines.

After going through the whole doc I can't find anything that we aren't doing correctly according to Google's docs.

If you look at the other sites' landing pages that are advertising for the same phrase, you will see that ours is about the best of the lot if not the best. Some of the pages don't even mention clergy shirts! I don't believe for a minute that these people are paying $10 a click on a $40 item.

I also had heard that Google's "bot" will only look at a page you submit for an ad once a month even if you change the page or the ad. To verify this, I submitted an ad for a completely different keyword and landing page on a different topic and still was told that I had to bid $10 a click.

We tried about two dozen different ads and keywords on different landing pages with the same result every time.

Any suggestions? Is Google penalizing new advertisers and letting old ones skate on crappy landing pages?

[edited by: eWhisper at 12:59 pm (utc) on Sep. 5, 2007]
[edit reason] Please see the link policy in the TOS. [/edit]

AussieWebmaster

6:59 pm on Sep 5, 2007 (gmt 0)

10+ Year Member



I would work the ad group just using the dollar word for a short time and establish a CTR and then try and add the term in again and see if it comes in a little lower.

Even at $10 you will quickly establish a CTR and the cost will go down.

netmeg

7:10 pm on Sep 5, 2007 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member Top Contributors Of The Month



If you don't have any history with Google (and/or your keywords don't have any or enough history with Google) it will take a while for a new campaign to settle out and for Google to figure out the proper QS. Probably 2-4 weeks. Pick a few of your most important words to run, keep a tight watch on the budget, and let them gain trust.

potentialgeek

8:42 pm on Sep 5, 2007 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



It's called "initiation." :/

p/g

bw3ttt

8:06 pm on Sep 7, 2007 (gmt 0)

10+ Year Member



Google likes to link to web sites and not web pages.. if they feel like you don't have an actual web site, or just a 2 or 3 page web site then you will have problems.. All of the crappy web sites you see that get tons of traffic are run by webmasters who now how to fool the robot into thinking that they do have a quality site..

It sounds like you have a bad domain problem and there is no cure except to use another one, or make major structural changes and wait for the bot to return..

Some webmasters say that you can call and have them manually remove the penalty on your domain, but I recently called them about it and they told me that is a wembaster myth..

Also, Adbot visits much more than once per month.. It hits my sites several thousand times per day..

I would research quality score and then use another domain with your revised site..

CWebguy

8:08 pm on Sep 7, 2007 (gmt 0)

10+ Year Member



$10 a click! Gee wilikers that's a lot of moola!