But lots of other people are selling Apple Computers and have targeted the word "apple" for an extremely high daily spends.
So, as much as you would like to advertise, there is no way without betting the farm.
Is there a solution?
If you have a bed and breakfast in Ford, Maine - forget it, Ford Motor Comapany and those wanting to compete with them have the daily spend so high for the word "Ford", it can't be touched.
Is there a way to do an exact phrase and be on top without risking spending a fortune?
-s-
Also, look for ways to come at your searches from a different angle. A searcher looking for a product or service in Ford will be well aware of the "overlap" problem so will likely try different ways to search.
If you have a bed and breakfast in Ford, Maine - forget it, Ford Motor Comapany and those wanting to compete with them have the daily spend so high for the word "Ford", it can't be touched.
Just did a search for:
Ford +Maine +"bed and breakfast"
No mention of Ford Motors in the ad results until halfway down the page...
That aside, it's difficult to use single kw's effectively as they can be very ambiguous. The skill is in thinking as your target audience does; what terms will they likely be using to find your type of products or services? Once you have that, you then need as many variables of these as possible.
Over a period of time you'll find out what works and what doesn't. If you find the right phrases there is no reason why you cannot get to the top for very little money (relative to the competitiveness of your sector).
I've had several kw phrases in the G-spot across the top - and all at the min cpc of 0.04p; so it can be done very cost effectively...
Syzygy
The skill is in thinking as your target audience does; what terms will they likely be using to find your type of products or services? Once you have that, you then need as many variables of these as possible.
Do searches as if you were the searcher. Or ask a few people you know who doen't know the ins and outs of your business how they would find that product. Each time you do a search, study the ads and serps and what the visitor is encountering, and how you can showcase your product in these areas.
Then - mine your site logs for natural searches. These are invaluable for determining what keywords people are using to find your site, and then work on their variations as well.
And no amount of negative keywords in the neche advertiser's account will help since the one that needs the negatives are the single word people, but if their ad is bogus then they won't get the clicks to realize what they are showing up under. Others will say that if the first 8 to 10 results are invalid then the searcher will be happy when they finally find the niche ad, but this is flawed. The more exact the search phrase the more likely the organic SERP will have what the searcher is looking for so they may never get down to a second page of results.
Oh well, Adwords is still better than Overture, you just need to pay a bit more for unique multi word terms with Adwords.
If I have "specialized widgets" or even "rare antique highly specialized widgets" it doesn't matter if the searcher types that phrase exactly or not they are still going to get the big name "widgets" advertisers that don't even carry what the searcher wants.
I work in areas of ultra super specialised widgets and I can tell you that with decent ad copy and the correct use of kw's the ctr is just great, so much so that I've just had to pause campaigns because the response was too much relative to our budgets.
As for "big name 'widgets' advertisers", I see none of those along side our ads because my kw's are too well defined.
Also, I do have a number of single word kw's, but yet again these are highly specific to the sectors I'm aiming at. In addition these are used dynamically so that headlines contain that word in a context relevant to the searcher.
Define, refine and the response is all mine...;-)
Syzygy
