I am very much new to Google Adwords ... I am handling a PPC campaign. But I am surprised when i saw its showing impressions on 2 deleted keywords in bottom row... what does it mean?
As I deleted some keywords long time back but its showing impressions on yesterday's range.
Please give ur expert comments.
Thanks
yuvin
If you are seeing it in your list of keywords and you have not checked this checkbox, then you may need to see if you actually deleted the keywords in question.
When on the ad group view of the campaign, click on the keyword tab. There you will see a date range. Click on "Change range" link. You should see the checkbox for including deleted items.
How are you determining that you are receiving impressions for a deleted keyword?
If you are seeing the deleted keyword in your list of keywords, and the above checkbox was not deleted, you did not delete the keyword in the first place.
If you are searching for the keyword in Google Search to see if it shows your ad, then you may be triggering a broad expanded match. This might make it seem like your ad is being displayed for a keyword that you had already deleted.