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So I use the advanced mode scheduling to substantialy reduce my bids during those hours (by about 80% which is in keeping with the lower conversion %)
On some compaigns I just turn them off after hours, but I like to have a presence for the people who surf at night and call the next day (not a substantial percentage for me, but every bit helps)
But I wonder if the reduced bids at night jack my quality score and cost me during the day.
Or is the quality score weighted by ad position, and I'm okay?
If it's FUBARing my Quality Score then I'd be better off just shuting them off after hours.
Thanks to all for any insight.
Isn't there some kind of calculation allowance for ad position?
Otherwise the top position ads would just keep ratcheting up their quality score,
It would seem that if an ad in 4th position got a 50% CTR and an ad in 2nd position got a 50% CTR the 4th position ad would wind up with a higher quality score.