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Ad Scheduling Effect on Quality Score



4:08 am on Aug 25, 2007 (gmt 0)

5+ Year Member

Late night clicks have a lower conversion rate in my industry.

So I use the advanced mode scheduling to substantialy reduce my bids during those hours (by about 80% which is in keeping with the lower conversion %)

On some compaigns I just turn them off after hours, but I like to have a presence for the people who surf at night and call the next day (not a substantial percentage for me, but every bit helps)

But I wonder if the reduced bids at night jack my quality score and cost me during the day.

Or is the quality score weighted by ad position, and I'm okay?

If it's FUBARing my Quality Score then I'd be better off just shuting them off after hours.

Thanks to all for any insight.


7:28 pm on Aug 25, 2007 (gmt 0)

10+ Year Member

The QS is independent of the position


12:07 am on Aug 26, 2007 (gmt 0)

5+ Year Member

Thanks Aussie

Isn't there some kind of calculation allowance for ad position?

Otherwise the top position ads would just keep ratcheting up their quality score,

It would seem that if an ad in 4th position got a 50% CTR and an ad in 2nd position got a 50% CTR the 4th position ad would wind up with a higher quality score.


7:11 pm on Aug 29, 2007 (gmt 0)

10+ Year Member

A few weeks ago I had one campaign running at an overall CTR of less than 1%. On a lark I turned off the ads from midnight to 6am and the CTR shot up to over 4%. I don't know exactly why it should happen that way but it sure did. I plan to test this concept more in the future.


11:20 am on Aug 31, 2007 (gmt 0)

5+ Year Member

BigAdventure, you're right that ad position is a factor for determining the quality score. Read AWA2's post at [webmasterworld.com...]


9:36 am on Sep 3, 2007 (gmt 0)

5+ Year Member

but here it says qs does affect your ad position and the minimum bid.

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