Budget isn't working right

My ads aren't spread evenly through the day and suggested amount is too lit

[grigoroo]

I had been operating on a budget set well below what I figured my campaigns could run at. A few days ago I noticed that my traffic was dropping off a cliff at about 10AM Google time. So I went to adjust my budget as I am anticipating some new funding soon. I chose to let Google suggest a budget and got a number about 65% higher than I had been using previously. I changed my budget to that number yesterday and today see that my traffic ran higher until 1PM Google time and fell of the cliff again. I have set my budget to run evenly across the day, so what is going on? Is Google's budget feature junk or what? Clearly I can run at a much higher rate than even the new budget and it's obviously not smoothing my impressions.

[grigoroo]

Me again. By the way, I raised my budget again today, but only to 20% above the Google budget I was recommended yesterday, but not before checking with the Google budget tool again. I figured Google would tell me again to raise my budget, but no, it said my budget is fine. I guess Google knows that no one will click my ads for the second half of the day.

[smallcompany]

Google AdWords budget is like a good fed elephant in a slow motion mode.

First of all, the main point to be kept in mind is that although it says “daily budget” it is actually calculated on monthly bases. That means that if your daily budget is $100, your monthly budget is $3,000 for a month of 30 days.

Secondly, do you use “standard” or “accelerated” setting within your budget?

Thirdly, Google will usually stop (or slow down) showing your ads much before your budget is hit. That is simply because they cannot afford going too close to it as they would go over in many cases of keywords with high volume of traffic. This is kind of disadvantage as we cannot really set the budget to the number we want.

I am not sure what kind of ad receives traffic in the morning but not in the afternoon. Your belief about second half of the day is totally incorrect. Google has stopped it because your budget is too low, per them, even if you did not really come close to it.

[AdWordsAdvisor]

When an advertiser finds that ad delivery is "dropping off a cliff" early in the day, it is a pretty good sign that the daily budget is not sufficient to support the number of - and competitive nature of - the keyword list(s) in the campaign.

When this occurs and the advertiser would rather not raise the budget, I'd suggest ruthlessly cutting back on keywords - keeping only those that are most important, however the advertiser chooses to define that. (I'd suggest tracking ROI and keeping the ones that deliver the best ROI, as one possible place to start.)

Bottom line getting rid of dead-wood keywords, very general keywords, un-targeted keywords, highly competitive keywords with low ROI, and so forth will allow the remaining (and most important) keywords to show more often during the 24 hour day.

AWA

[smallcompany]

AWA,

How pause affects the budget? Would paused keywords and ad groups count like those that run?

Thanks