Why must we name ad grups?
Advertiser who have many more than one ad group find that naming them helps them to recall what the ad group advertises, without having to navigate into the group to find out - especially if it has been a long time between account visits.
You are certainly welcome to name them something really short and sweet and be done with it in a second or two. No need at all to spend time coming up with a descriptive name if you don't find that useful. ;)
AWA
Why can't we just have "untitled ad group #6" or something? I hate coming up with lame names.
