Lets say my keyword is blue widgets. Using many different keyord popularity checker tools I determine that the keyword gets about 6200 searches per month.
In my Adwords account Google estimates that my keyword will only get 4 clicks a day. Why is this figure so low? How acurate is that figure? Will this have an effect on how ofter my ad gets displayed?
My daily budget is set much higher than Google recomends. I am biding the minimum CPC but there are only 3 other people bidding on that keyword. Even if I enter a much higher number for CPC the estimate only goes up by 3 or 4 clicks per day.
Help and comments much appreciated.
Warmly,
John
...the keyword gets about 6200 searches per month.In my Adwords account Google estimates that my keyword will only get 4 clicks a day. Why is this figure so low?
Do the maths...the estimate of 4 clicks roughly represents a daily click through rate of 2% of the total impressions... (a very broad interpretation by Google as to the likely returns of that keyword.)
However, the adwords estimates can be notoriously inaccurate and the best thing to do is give it a try (by the same token though, perhaps you are looking to use a key word that actually doesn't get used that much...)
I'm presuming that you are looking to use more than just one key word (or key word phrase)?
If not, you should be; seek out all the kw and search variations that may lead people to your product. Use the adwords key word suggestion tool for starters.
Also, do have a good trawl through the many threads here - you will find innumerable answers to questions you didn't even know you needed to ask...
Syzygy
So the best way to test is to simply set up shop and get a campaign rolling. Feel out the market yourself and you will find the optimal position and price
KG
So the best way to test is to simply set up shop and get a campaign rolling. Feel out the market yourself and you will find the optimal position and price.
Agreed.
I have a few other thoughts on this, but rather that type it all again, I'll plagiarize myself from a past post - as excerpted below:
...the traffic estimator, even under ideal circumstances, will only give you an estimate. And in my opinion, the information in the estimator which is the least meaningful is the number of clicks it predicts you'll get in a day.Why? Because the number of clicks you actually get in the real world is entirely dependent on factors the tool can know nothing about. Primarily, these factors are:
* How well targeted is the ad to the keyword that was searched on?
* How well written is the ad?
Let's say, for example, that you enter the keyword 'software' into the traffic estimator. It will probably tell you that you will get a hundreds of clicks. Why? Because many thousands of people will search on a phrase that has the word 'software' in it during a 24 hour day. And the system figures that an average number of those people will click on your ad. Think roughly 2%.
Now imagine that thousands of folks search on the word 'software', and they are shown an ad about, say, really soft cotton undershirts. Well, then maybe the ad will get one click. Or maybe it won't.
So if the system predicted that you'd get 1,125 clicks, it really only means that it expects tens of thousands of folks to do a search that includes your word. And it expects about 2% of them to click on the ad that you show them. However, if only two people a day click on the ad, it means the rest of those who saw it thought it wasn't relevant to their search.
(Excerpted from: [webmasterworld.com...] .)
Hope that helps.
AWA
Syzygy
