content network - perform on specific site

[roeib]

Is there a way to perform in the content network - in a specific webpage on a CPC method (cost per click and not by impressions)?
For example - If I see on the new report that my ads convert very good on aaa.com and I want my ads to perform on aaa.com - should my adgroup include all the keywords that in the page? all the keywords that in the title?
Did someone find a smart way to make you perform on a specific page on a CPC method?

[AussieWebmaster]

try site targeting for content

[roeib]

The problem with site targeting is that I get low ctr and if I pay 0.25$ for 1000 impressions - the cost for each click is too high.
I tried a lot of sites in this method but finally ended with only 2 sites that costs are good for me.
The sites give me good conversion so I am looking for a way to advertise on them and pay by clicks and not by imrepssions.

[mike_ppc]

You have the possibility to create Site Targeting Campaigns on a CPC model. It is a recently added feature.

[roeib]

I cannot see it in my account. maybe it is opened to some of the members?

Do I suppose to see it when I open a new site-targeted campaign?

[mike_ppc]

[adwords.google.de...]

When you create a new Site Targeting Campaign, one of the options is to choose from CPC and CPM

[roeib]

Thanks Mike.
I saw google instructions but I cannot find this feature in my account.
Do you know if it is open only to few members?

[mike_ppc]

It is possible. If you have an account Rep, you can talk to him and ask for this feature. Good luck!

[vincevincevince]

As I understand it, you are seeking to increase your exposure on a given site. The suggestion of CPC-based site targetting is the correct one but I must add a word of warning - it does not matter how much you site target, you are still in the same 'bidding war' against other ads relevant to the page. As you state you have a low CTR and cannot support the costs of a CPI model, it is unlikely that you will get much more exposure with site targetting on a CPC basis. Unless you have a restricted advertising budget, you will already be shown as much as is possible on your current CPC/CTR combination on that site via your existing CPC content-matching exposure.

What I would suggest is that alongside the site-targetting campaign (whether CPI or CPC based, more on that later) you spend time customising your adverts for that specific website. Be as precise as you can and drive up your CTR. With a better CTR you will be able to justify a higher CPI basis, and on a CPC basis you will get that additional exposure without having to increase your bid.

Too many people think of Adwords as a shop. You go in, you buy, the more you spend the more you get. That's the wrong way to look at it. The limited resource is not your money, it is the website real estate. Practically every site in the content network is a mini-battleground between advertisers who, knowingly or unknowingly, compete to bring the best combined CTR*CPC*QS and get the pageviews. Think of your aim as to increase CTR*CPC*QS first and foremost.

[vetofunk]

With the CPC Site Targeting model, I am pretty sure you have to get in line for it. I have it on two of my client's sites, but had to be put on the "waiting list" for another client of mine. I would call and talk to a rep about it. I don't think it appears in your account until you have been approved for it.