Client budget and result

How to give budget and result to a client

[ashish21cool]

I have a PPC client.
He is keen to know how much will be the budget needed to do a PPC campaign in Google Adwords.
Secondly he wants to know what results should he expect from the above campaign.

From my understanding i thaught of following things:
1)To propose client with some keywords by searching from google adwords kwds tool and based on that I will quote him and tell the average position that could be achieved.

2)Give client a random budget for say X kwds, another budget for Y kwds .... and then search out the keywords
to do bid for.

I dont know what should be the answer exact answer to this question.
Please help at the earliest.

Thanks,
Best Regards

[nakita_dog]

You just don't know at this stage in time for both questions.

The keywords for this client's market might be extremely competitive and their cost might be high. Or they might be in a market with almost no competition and all the keywords are $0.05. You need to start somewhere and see.

[Habtom]

nakita_dog, has a point, it won't be easy to find out that unless you try it. Any guesses you might come up with could be far from the real costs.

I am sure clients would want to know the results you might get, though you might be able to give them after making a few tests, it depends on how competitive the market is and this will adversely affect the conversion ratios and other figures you might be interested in.

[smallcompany]

How about this:

Agree on initial "research" budget. Use that budget to enter it carefully with keywords you have on your mind. Based on your findings from real life, make a projection which can be a proposal at the same time.

[ashish21cool]

Dear Frndz,

I am deciding to go ahead in this way.
I will research out keywords based on the site. Lets say, these will give me a budget of x for the whole month. To this I will add 10% as a cost of inflation for the keywords. The reason behind is there might be a chance that I might need to change some keywords whose cost might be different then the existing ones. Apart from this, 10% to 20% cost will be my service fee.
So in all it comes to
x + (10%)x + (10-20%)x
Let me know if these sounds fine.
Thanks for your time