adword partial duplicate keyword

[Sarah Atkinson]

in my keyword list I have something like this

"widget" ** 0.10
"green widget" ** 0.20

because I want to spend more on one more specific and less on one less specific

so if someone types in "yellow widget" it will pull the .10 bid but if they say "green widget" it will pull the .20 bid.

Am I correct here?

[netmeg]

Are you using phrase match (as indicated by the quotes)?

[Sarah Atkinson]

yes

[smallcompany]

It is supposed to work that way, the way you want I guess. You should do the same with exact matches as well, just so you have more control.

After some days of traffic you can run a Search Query Performance report and see what people really type before they click onto your ad.