I have problem to achieve neccesery clickthrough rate, and my campaign was slowed down 3 times now.
I use exact match keyword option.
My keywords are included in my ad. However, I receive no clicks? I change my ad text 2-3 times - no result.
Because I want to make some tests now, I leave 3 keywords only with excact match option and 2 negative keywords. Result:509 impresions - 0 clicks
Average position of my ad : 1.8
I did not follow recommended daily budget, it is too much for me, I set my daily budget on 25% of recomended, but I leave $5 maximum price per click.
Frustrating...
I check google adwords help and it not help me to discover the reason why noone click on my ad. Anyone can give some advice or link?
Regards, Zoreli
I check google adwords help and it not help me to discover the reason why noone click on my ad. Anyone can give some advice or link?
zoreli, this sort of problem is very difficult to comment on, since so much depends on factors that we can't know. But, really, at the bottom line, if you are getting impressions and no one is clicking on the ad, it probably means that either no one has found the ad to be relevant to their search - or that something about the ad has has 'turned them off'.
Generally speaking, the most likely causes for this would be some or all of the following:
* The keywords are still too general, even as an exact matches. (Hint: In my opinion you would do well to avoid single-word keywords.)
* The ads don't show (or convince) the user that you have what they've just searched for.
* The ads are not 'professionally' written, and may not give users confidence that you are the right company to do business with. Remember, they are probably going to give your their credit card number at some point. They have to trust you to do that.
When someone sees your ad, the ONLY thing they know about you is what your ad says, and how well it reflects on your business. For this reason, it is worth spending time to make the ads both compelling, and as perfect as you can make them.
With all that said, here are a few useful links from the AdWords FAQ. There have been lots of threads n WebmasterWorld recently covering this ground as well - so a site search would probably give you lots to consider.
Optimization Tips
[adwords.google.com...]
AdWords Demos and Guides
[adwords.google.com...]
One last minor point, but still worth mentioning:
I leave 3 keywords only with exact match option and 2 negative keywords.
Please note that when you are using exact match keywords, the negative keywords will have no effect. This is because all other words are already excluded.
I wish you the best of success with AdWords!
AWA
