Exact vs. broad match for content only campaigns?

makes any difference?

[bcc1234]

When I setup campaigns targeting just the content network, I usually specify each keyword twice: once for the exact match and once for the broad match. I stopped using phrase match some time ago for both search and concent, but that's another story.

My software is setup to add two versions of each keyword, so I also do that for the content network.
Lately, I've been hitting the limit of the number of keywords for a couple of accounts, and I'm thinking about dropping either exact or broad match keyword versions from all content-only campagins.

Do anyone know of any differences in processing/matching for content based on the match type?
A while back, I think a Google rep told me that it doesn't make any difference and when both match types exist in the adgroup of a content-only campaign, then usually the exact match is what triggers the ads. My logs confirm that.

Has anything changed?

I'm actually thinking of just leaving the broad match keywords in such campagins. Any downside to that?

[Zealot]

As far as I know, match types are not considered in the content network selection algorithm so you should be fine with broad matches only. You need to make sure every ad group represents a given theme and that theme should be present in the ad group name, otherwise the algorithm may not even look at the keywords within. Individual keyword URLs and dynamic insertion work on the content network, individual bids also work provided you haven't overwritten the bid ad the ad group level.

Zealot

[nimeshatbms]

Even I tried exact and broad match type of keywords for content network but that didn't made any difference. I think there is no issue of match types in content network.