joined:July 14, 2007
I have observed in one of the Search query report for one of my account, the ad is displaying for the shortcuts, synonynms, mispells and so on. Also if my keyword is 'franchise opportunities', the ad is diplaying for 'franchise'. Also, my ads are displying for the search term 'costal vacations'. Why is this happening? Why should my ad display for a keyword that is not at all present in my campaign? What is the necessity of PPC, if everything Google assumes and displays the ads for all?
Have anyone experienced this problem? Can anyone explain what this search query performacne report also once in detail.