So I signed up for my first adwords campaign using only keyphrases that G's suggestion tool told me would appear at positions 1-3 for my bid price. They are in fact appearing in positions between 100 and 200. Is this tool a complete waste of time or am I missing something?
netmeg
5:05 pm on Aug 1, 2007 (gmt 0)
I've never found the tool to be very useful. There are too many variables now.
superclown2
5:32 pm on Aug 1, 2007 (gmt 0)
There appears - and I stress appears, because I accept that I may have misread what was written - to be a world of difference between what is offered and what actually is produced. We have a very vigorously enforced law against that here in the UK and I'm sure that G! wouldn't fall foul of that deliberately. So any ideas, why the huge discepancy?
rogerd
6:08 pm on Aug 1, 2007 (gmt 0)
Ad location is dynamic and based on a lot more than just bid price - click rate and total revenue are a big factor. Perhaps your ads didn't perform well in visible spots. I agree that being pushed down more than a hundred spots is a bit of a surprise.
superclown2
6:34 pm on Aug 1, 2007 (gmt 0)
It's more than a surprise. I'm not impressed so I'll go and do business elsewhere. Oh well, another fiver down the drain!
On a serious note: giving a false trade description in the UK is a criminal, not a civil offence. Not something that Google would get involved in, naturally.
