Having Google Checkout Improving Your Ranking

Article in NMA reveals details

[briggidere]

Hi all,

I have been reading the current NMA magazine and there is an article about google checkout and it mentions how it can affect your paid listings ranking.

A couple of snippets from the article, Swerling says "It would have an effect to some extent" and "Having a checkout badge doesn't affect your ranking per se, but it could feed into the quality score".

So, are all the Google checkout users getting a slight nudge up with their quality score and those not using it are at a slight disadvantage?

This is news to me, I know the badge looks good in the results, but didn't realise that you could be given a "bonus" for it as well.

What are your thoughts?

[rustybrick]

Because it draws more eyes to your ads, and hopefully increases your CTR, which impacts your quality score.

[briggidere]

it's when he said "Having a checkout badge doesn't affect your ranking per se, but it could feed into the quality score".

feed into the quality score? directly or indirectly as your may get a higher CTR with the logo there, but thats not clear.