Adwords Keyword Match

Any Tips On "" vs [ ] and broad match?

[kris]

Looking for pros and cons as far as setting up keywords as follows:

buy blue widgets
"buy blue widgets"
[buy blue widgets]
blue widgets
"blue widgets"
[blue widgets]
buy widgets
"buy widgets"
[buy widgets]
-cheap
-green
-red

Am I overdoing it or being repetetive?
I figure why not set up this template that covers all searches, broad, exact and phrase. Then I looked at it and thought, "Doesn't blue widgets cover "blue widgets"? Maybe I'll have a better picture if I let a campaighn run to see which match works best?

Any comments?

[cgrantski]

Try them all at first. Then check what you're being charged per click. Then use that information plus what you know about the actual terms being searched to selectively delete. You'll be surprised - sometimes the [ ] is highest, sometimes it's lowest, and so forth.

[kris]

Thank you cgrantski.

That's one vote for adding all three matches.
Anyone else see a problem with setting them up this way?

[ddogg]

I say just use all match types, tracking conversion along the way and adding new words and negatives as you see what people are actually searching for when clicking your ad.

[eWhisper]

Great post by vibgyor79, message 2 concerning this topic:
[webmasterworld.com...]

[kris]

Thanks for the help. Judging by your replies, I don't see any negatives to setting up for all three phrase matches. The link to topic was right on the mark. I've even found a tool that writes all three phrases out for me and lets you check negative matches at the same time.