Dynamic Keyword Insertion

Does it have the same effect on QS as manual keyword insertion?

[Raid]

I've been learning that when setting up ad groups, it improves your quality score if you have the keywords you're bidding on, in the ad copy. I was wondering, if you use dynamic keyword insertion, and the rest of the ad copy stayed the same, does it have the same positive effect on quality score?

If one of my keywords was "Apples" and I used:

{Keyword} for sale!
Discounted {Keyword} available.
Buy them now!

Would the quality score be the same as using:

Apples for sale!
Discounted apples available.
Buy them now!

If there would be a difference, how much of a difference in quality score would there be? Thanks.

[edited by: Raid at 12:28 am (utc) on July 21, 2007]

[RhinoFish]

I think we can't answer your question for sure, because we'd have to be told. Any experiments you might do will have flaws that might lead you astray. I suggest you use reason, as unscientific as that sounds.

If I were G and rightfully obsessed with quality, I'd flag excessive use of dki as one of many indicators. Just because you use dki, doesn't mean your ad is more relevant, it means you can more easily make it bold. If your ad groups aren't tightly themed, I'd say use of dki would be a negative.

So use it where it makes sense, but no more.

And others should know that dki can increase your ctr, but sometimes the increased volume and position can drive your roi in the wrong direction - so test everything and see what works best. G will be watching your metrics with the same goals in mind - providing the consumer with what they want (and are searching for) and making a sale are aligned goals - pursue that.

[Raid]

Very good. Thank you.