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Anyone doing dynamic *price* insertion?

     
10:05 am on Jul 20, 2007 (gmt 0)

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As distinct from dynamic *keyword* insertion, is anyone doing dynamic *price* insertion, whereby you automatically update the price of the product you're selling in your ad copy when product prices change?

And if so, how has this helped or hurt your campaigns?

Thanks,

Shorebreak

10:25 am on July 20, 2007 (gmt 0)

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I've always wondered how this could work given that every update deletes the history associated with the ad.
2:28 pm on July 20, 2007 (gmt 0)

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It's an interesting idea. I haven't had occasion to try it, because I only run prices on a couple of ad campaigns, and those prices haven't changed in a couple years. I'd be interested to know how/if it worked out too.
3:15 pm on July 20, 2007 (gmt 0)

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Hurt as in were we penalised by Google for changing the ad copy? I think so yeah, and I'd be keen to hear that Google stopped penalising you for udating your adverts.Surely updating ads breeds greater relevance?
4:36 pm on July 20, 2007 (gmt 0)

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I find that Google is pretty good at carrying over the quality score from one ad copy to another one that is very similar (e.g., only a few digits are changed).

I usually don't edit the ad when the price changes...instead, I just create a new variation and pause the old one. That way, if the price hops around between a few different values all I have to do is choose which variation is active.

(I don't have a large number of ads that include the price, so I haven't needed to automate the process and I do it manually for now.)

8:20 pm on July 20, 2007 (gmt 0)

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but then you are creating a new ad?
7:52 am on July 24, 2007 (gmt 0)

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some time back we had run an extensive campaign on Google for one of our clients which included dynamic "number" insertion. This number wasn't a price but rather was the score of an ongoing live cricket match that was played. the score on the ad was automatically updated every 10 minutes. every time a new ad was generated, the existing ad was deleted and replaced by the latest ad.

the results of the campaign were huge! we had ctrs of 15%+ on each of the dynamically created ads, and also our ads were approved rather instantaneously, they started showing almost as soon as it was updated. we managed to drive amazing amounts of traffic through this dynamic ad campaign - more than 80,000 visitors on a single day. Quality score was also very high - im saying this, because our ad was always on number 1 position with an average cpc which was among the lowest we have ever seen among our campaigns.

we are in the process of applying the same concept to dynamic price insertion also, quite sure we will see great results on a dynamic price campaign too...

 

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